Category: NEM (XEM)

Catapult Branding Update #5

Catapult Branding Update #5

Psst, hi Community! The Catapult brand recommendation proposal will go live today at 3:00 PM PST (Dec 19th at 8:00 AM, UTC+9) here in the NEM forums. A lot of work has gone into this proposal over the past year. As a little tease to the proposal, I want to remind folks how the brand began.

Catapult Branding Update #5

One reason the NEM logo is seen as so well-fitting with the eye is the use of the golden ratio or 1.618 in numbers. This was intentional. The same is used for what is famously called the Fibonacci levels.

Catapult Branding Update #5

It’s a universal number that can be found in everything and anything important from the universe & galaxies to plants and fruits or humans, the great pyramids and other ancient buildings. It’s everywhere.

Catapult Branding Update #5

No really, everywhere.

Catapult Branding Update #5

It is in the nature of that number to produce a proportion that we all feel good with. Whatever uses it is said to have success and blossom. And we wanted to honor this legacy to the community in the new brand proposal.

Catapult Branding Update #5

So keep your eyes on this space today at 3PM PST/8:00 AM, UTC+9 and see if you can find the Easter Egg to the original community in the new brand logo and name design.

Thank you community!
The Brand Steering Committee

PS: Thank you Mixmaster, Jeff McDonald, Makoto, and Brain for sharing the history of the NEM shield logo and helping those new to NEM better understand the design and care that went into creating it.


About NEM Foundation
The NEM Foundation is registered in Singapore and is operating globally. It was launched to promote NEM’s blockchain technology worldwide, an out-of-the-box enterprise-grade blockchain platform which launched in March 2015. NEM has industry leading blockchain features that include: multisignature account contracts, customizable assets, a naming system, encrypted messaging, and an Eigentrust++ reputation system. It is one of the most well-funded and successful blockchain technology projects in the cryptocurrency industry.

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This article was originally published on: The NEM Blog on